一苗YIMIAO

PROJECT : YIMIAO一苗 / 2021
SERVICE : 品牌梳理 / 品牌策划 / 品牌VI识别
PROJECT TEAM : 亿電設 [ e ] De SIGN
Design:范一鼎 Yesired.Van / 武思七 547
Motio Design:林日白 MOTZ
Design Assistant :张瀚丹 KZRHIDS / 李月 Li Yue
Photography:武思七 547
YIMIAO is a brand that has been always pursuing the quality of ingredients, health and balance.
YIMIAO firmly believes that a premium ingredient makes a better you.
Premium ingredients are the root and soul, open up the Conception and Governor vessels, and reach below the navel.
YIMIAO: We will always provide selected and well-chosen ingredients to you.

Based on the application of font in YIMIAO brand system, we skillfully design the font varies from bold to fine. This smart design can not only bring interest and a sense of life to this brand, but also intuitively manifest the concept of a healthy diet makes you slimmer. It is also one of the major demands of YIMIAO’ s consumers.

Premium ingredients make a better consumer. The relation between you and what you eat starts from YIMIAO.


YIMIAO一苗是一直在坚持不懈追求食材品质,健康与平衡的品牌。
YIMIAO一苗坚信:食材精良,你才精良。食材是根魂,食材是任督,食材是丹田。
YIMIAO一苗:为您,我们始终精挑、细选。

在YIMIAO品牌体系的字形应用上,我们巧妙运用了字体由粗到细的设计,既能给品牌增加趣味性与生命感,也直观地表达了健康的饮食越吃越瘦的观念。这也是YIMIAO一苗的消费者的一大诉求点。
食材精良,你才精良。食物与你的关系,由YIMIAO一苗建筑。