言归 inn TEE

PROJECT：言归 inn TEE
PROJECT TEAM：亿電設 [ e ] De SIGN
PHOTOGRAPHY：王奕锟 Yanisk
YEAR：2018

Tea brand "inn TEE" implies the artistic conception of "returning to the mountain and forest / returning to silence / returning to the taste of tea" and outlines the leisure feeling beyond words of people while drinking tea. Tea tasting is a situation of inward pursuit of feeling. The traditional oriental artistic conception has been employed in the packaging to express the elements of leisure and tranquility, using simplistic and modern methods to draw a sense of primitive simplicity and delicacy. Screen printing is utilized to achieve a more natural performance of the "ink" texture, and to convey the elegance and warmth of the brand better. The designed small boxes in the gift packaging not only give the customer richness taste of tea flavors, but also provide the flexibility in random combination of the number of small boxes to satisfy the specific needs of different customers.

茶品牌「言归」，取“归于山林/归于不言/归于茶味之中”的意境，描绘了饮茶时人们无法言喻的闲适感受，品茶是一个向内追寻感受的情境。包装选用了传统的东方意境中让表达闲适宁静的元素，用简约现代的手法进行绘制，古朴而精致。采用丝网印刷更自然的表现“墨色”的质感，更好的传达了品牌的风雅与温度。「言归」设计的小品礼盒装，不仅能同时品味到多种茶的风味，也能够灵活多变的随机组合小盒数量，满足不同顾客的实际需求。